So, I am sure you have seen it all over Pinterest – beautiful recipes that list the ingredients in a pretty pretty format. You may think at first that this is something Pinterest only offer to big names like Food Network or Betty Crocker.. but you are wrong – YOU can get them too if you are posting recipes on your WordPress blog. These are called Rich Pins and YOU too can have them for your Pinterest for Business account.
Before I show you HOW to get recipe Rich Pins let me explain what exactly they are. Rich Pins are pins that include extra information right on the pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place. Recipe Rich Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen. Recipe search filters help Pinners narrow in on vegan, vegetarian, gluten free, paleo and indulgent meal ideas. Basically think of them as Super Pins!
If you’re on Pinterest promoting your blog/website, there are three advantages to using these Rich Pins:
- Automatic Updating: How often does information change on your website? Thanks to rich pins, every change does not have to be manually edited on Pinterest.
- Higher Visibility: Product images, recipes and movies have a lot to compete with on Pinterest ensuring that they stand out a bit more is a no-brainer. In a user’s home feed, rich pins will include the name of the business as well as its logo underneath the image.
- Easier Information: It’s always important to keep things simple for the consumer and rich pins allow you to do that by listing a link to your blog page, ingredients, and more.
Now, at first glance if you have Googles this topic at all you may be thinking “I do not know all of that coding mumbo jumbo to make this work” but if you are Wordpress user no mumbo jump is required… just two nice neat little plugins for your site! No tech skills required. YES you heard me ANYONE including the beginner blogger can get this done quickly and easily with no shedding or tears required.
The first plugin you’ll need is the Easy Recipe Plus plugin. It’s already a very popular plugin among food bloggers for its SEO properties. Just download it and activate it, then fill in the various fields of the recipe and customize the way you want it to look. Then, by using the plugin’s placeholder, tell the plugin where you want the recipe to appear in your blog post. EASY PEASY!
Once you’ve checked over the information on your post, hop over to the Rich Pin Validator on the Pinterest Developer site. Simply plug in the info an the URL of your recipe. VOILA! YOU ARE DONE! Your blog will soon be verified and approved for recipe pins!
Food and drink are among the top categories on Pinterest. If your blog talks about these subjects, don’t miss your opportunity to make your site’s pins Super Pins!