We are all super excited about being part of Plexus Worldwide and we cannot wait to tell everyone we know about the amazing products and opportunity. As exciting as all of this is, please bear in mind you must be careful with how you word things when posting online or discussing product results and the business opportunity.
Some Ambassadors complain about the rules Compliance puts out there for us all to follow but you need to realize they are there to protect you and Plexus as a whole. They are not “out to get you” or to make your life miserable.
Remember that just because you may see people post things online does NOT mean they are doing it right or keeping things legal and in line with state and federal laws so it is important YOU be aware of the FDA and FTC requirements regarding income claims and supplements / testimonials. And using the excuse “well she/he did it” simply doesn’t fly.
So, let’s go over some of the basic rules and guidelines you should know:
Part of the excitement people feel when joining Plexus as a business opportunity is the potential to earn money. While it’s tempting to post pictures of piles of cash or new cars, or talk about how people are making thousands or millions of dollars, it is important to remember that an Ambassador cannot make any statements about or promises of guaranteed income (for example, “join me today and you’ll be making over $1,000 in your first month!”).
If an Ambassador chooses to discuss their own financial success either through conversations, emails, social media, blogs, etc., they must always include an income disclaimer. A basic one is: “Plexus Worldwide does not guarantee any level of success or income from the Ambassador opportunity. Each Ambassador’s income depends on his or her own efforts, diligence, and skill.”
You can also read some more detailed examples of proper ways to post and be compliant from MLM Attorney Kevin Thomspon by clicking here.
Product Claims / Claims of Cure / Testimonials
When you talk about results with any Plexus products you nor your customers can include any medical, therapeutic, curative, or treatment claims (such as “Plexus cured my diabetes!”). Whenever you are discussing the products be sure to include “These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.”
When a customer or Ambassador talks about their own progress you must still be very careful when using those to advertise your product line. The FTC clearly states “Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise. A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can’t be used to make a claim that the advertiser itself cannot substantiate.”
Another good example of how to post a testimonial be to add a statement such as “Testimonials appearing on this site are individual experiences, reflecting real life experiences of those who have used our products in some way or another. However, they are individual results and results do vary. We do not claim that they are typical results that consumers will generally achieve. The testimonials are not necessarily representative of all of those who will use our products and/or services. Testimonials are based on personal experiences, and we cannot guarantee these same results for everyone. The testimonies are published VERBATIM except for the correction of grammatical or typing errors. No statements appearing anywhere on this website have been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure or prevent any diseases.”
You need to be very clear that results will vary and you are making no guarantees. You can read more in-depth examples right on the FTC’s website by clicking here for product and testimonial posts.
Whether you are doing a video, speaking in person or posting written items disclaimers are key in not only protecting yourself, but protecting our company in the process.